About Toby's Web Tracker

I build websites for a living — and for a long time, one of the most frustrating parts of that work was answering the question every client eventually asks: "So… is anyone actually visiting my site?"

The honest answer was usually "yes, but let me pull up the right account, find your property, set the date range…" It was clunky for me and opaque for them. My clients deserved a clear, simple window into their own traffic — without me having to be the translator every time.

Built for my clients first

Toby's Web Tracker started as an internal tool at Toby's Webworks, LLC. I wanted every client I built a site for to be able to log in, see their visitor counts, and understand exactly where their traffic was coming from — without needing a Google Analytics tutorial. Clean numbers, honest counts, full UTM attribution. Nothing buried four menus deep.

Once it was working well for my own client base, I realized it was genuinely useful for anyone managing more than one website. So I opened it up.

About Toby's Webworks

Toby's Webworks, LLC is my web studio. I design, build, and maintain websites for small businesses, service providers, and creatives who want a real web presence without the enterprise overhead. Toby's Web Tracker is one of the tools I built to make that ongoing relationship work better for everyone.

I believe the web should be straightforward. Good analytics shouldn't require a data team to interpret. If you own a site, you should be able to see what's happening on it.

Get in touch

Questions, feedback, or just want to say hello? You can reach me directly at info@tobyswebworks.com or through the Toby's Webworks, LLC contact page. I read every message.