The Toby's Web Tracker Blog
Guides and insights on website traffic, UTM tracking, and growing your audience.
GA4 vs. a Simple Multi-Site Tracker: What Small Teams Gain and Lose
GA4 is powerful, but small teams managing several websites often need faster, clearer traffic answers. Here’s what you gain and lose with a simpler multi-site tracker.
How Freelancers and Small Agencies Can Report Website Traffic Clearly to Clients
Freelancers and small agencies can make traffic reports far more useful by simplifying metrics, clarifying attribution, and tying visits to real client outcomes.
How to Track UTM Campaigns Across Multiple Websites Without Losing Attribution
Running multiple sites makes UTM attribution easy to break. Here’s how to preserve campaign data across domains and get cleaner reporting.
A Simple Multi-Site Traffic Dashboard: What to Measure Weekly and What to Ignore
A useful multi-site traffic dashboard should highlight trends, sources, conversions, and tracking issues—not bury you in vanity metrics.